Connecting RAMM with its visitors

Artwork from RAMM's membership newsletter, Connect
Artwork image: Royal Albert Memorial Museum and Art Gallery

Is art and culture part of who you are? Do you jump at the chance to see a big name? Or do you prefer something a little more untested or risky? These are the kinds of questions explored in a new initiative I had the pleasure of project managing for the Royal Albert Memorial Museum & Art Gallery (RAMM) in Exeter recently.

The new project, a free online membership scheme, enables the multi-award-winning museum to get to know its visitors better and to tailor its programmes, activities and communications according different visitors’ interests. It uses a model developed by Morris Hargreaves McIntyre to understand the way different people relate to art and culture.

RAMM commissioned me to provide overarching project management – supporting an interdisciplinary museum team to overcome complex data management and communications challenges and to design new processes from scratch.

I always enjoy working with the RAMM team and this time I had the added pleasure of managing an external design contract, working with an agency to create a compelling visual identity for RAMM Membership.

I was excited then, to see one of the first fruits of our work drop into my inbox this afternoon – the first edition of the new RAMM Membership newsletter, Connect.

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