How diverse is MA’s ‘Manifesto for Tolerance and Inclusion’?

Image courtesy The Museums Association

21st-century museums use the material culture of the past and present to encourage discussion and debate, right? To share ideas and open up conversations. So why then, does the new Museums Association ‘Manifesto for Tolerance and Inclusion’ (February 2017) respond to the US Travel Ban by adopting an unequivocally pro-immigration stance?

Bear with me…

If museums and other cultural organisations are serious about inclusion, we have to recognise that last year 52% of our potential UK audience voted to sever ties with our European neighbours in order (so the argument went) to halt inward migration. The seismic shock of discovering that progressives are suddenly in a minority cannot be assuaged by simply shouting our liberal values ever louder above the voices of those who have genuine, if to us misdirected, concerns. Of course we need to do this too, now more than ever. But culture has a deeper and more powerful role as well.

It’s of all our responsibility to challenge prejudice and ignorance – and it matters how we do this. If we become organisations that promote a particular, liberal viewpoint only, we’ll do little to include the 52% of people that felt so ignored that they voted to overturn decades of progress, however flawed.

Perhaps we should invite contemporary rightwing populist viewpoints, hateful as they are to many of us, into museums, galleries, theatres. Explore with empathy. Look objectively, in the same way that we now talk about the origins rather than the causes of Europe’s lurch to the political right in the 1930s. Or perhaps even in the same way that psychology brings thoughts into the open, where they can be comprehended, challenged, addressed. If museums seek to understand history, including the history that is happening now, surely we have to open up and not close down debate?

And yet there remains a tension between head and heart, between intellectual ideal and lived experience. The challenge is how to admit these conversations safely and without causing harm. No-one entering a cultural space (or indeed any public space) should feel less valued, attacked or afraid as a person. In our pursuit of knowledge and understanding we have to remain true to our most humane values.

And on a personal note, as someone who grew up amid 1980s Section 28-sanctioned hatred, I wish just one trusted person or authority, perhaps at school, or even at sixth form college, had declared themselves against the dominant bigotry and ignorance, as the Museums Association has now done. Only when we feel safe and valued – all of us – can we begin the process of understanding, let alone creating, a diverse and exciting culture.

8 years, 31 museums, 47 artists and over a million audience

'Ghostwriter' digital installation by Blast Theory at RAMM, Exeter. Commissioned as part of New Expressions 2. Photo courtesy New Expressions and RAMM.
‘Ghostwriter’ digital installation by Blast Theory at RAMM, Exeter. Commissioned as part of New Expressions 2. Photo courtesy New Expressions and RAMM.

For almost a decade New Expressions has enabled artists and museums to make creatively challenging work together. As one of the people who kick-started the whole thing in 2008, and stuck with it as it developed, under others’ leadership, into a national programme, it was pleasing recently to produce a publication capturing the eight year trajectory.

Published by New Expressions and researched, written (with contributions from others) and produced by myself, this advocacy document tells the story of how, from Cornwall to Cumbria, 31 museums and 47 artists came to make fresh cultural encounters for more than a million people.

The latest publication joins my programme evaluation and a collection of professional resources and case studies for museum-artist collaboration that I produced early last year (again, with some contributions from others).

‘Unlocking the Creative Potential of Collections 2008-2016’ is downloadable from the New Expressions website.

Questions about quality

Egg Paintings (2015) Uta Kögelsberger. Abbot Hall Art Gallery, Kendal, Cumbria. Courtesy New Expressions. Photograph © Jane Hobson.
Egg Paintings (2015) Uta Kögelsberger. Abbot Hall Art Gallery, Kendal, Cumbria. Courtesy New Expressions. Photograph © Jane Hobson.

“The first line, perhaps even the first word, makes the hairs on the back of your neck stand up”. That’s what Booker Prize winning novelist Ben Okri once said, when asked about great writing.

It’s a wonderful description of the magic of great art: that point where an artist’s vision, endeavour and execution meet relevance and meaning, striking deep and surprising connections with people and the world around.

As arts professionals, we’re loath to break this magic down into things that can be measured. And yet in our resistance to measuring quality perhaps we make it difficult for ourselves: difficult to articulate quality and therefore difficult to strive for the art that we make, or enable others to make, to be the best that it can be. Making great art is, after all, not a process of creation alone. It’s also a process of questioning, of asking what can be done and to what effect, a dialogue between creating and dispassionately criticising. Artists, authors, composers, all ask these questions, so why shouldn’t we?

The New Expressions programme establishes a structured approach to collaboration between contemporary artists and museums: an approach specifically designed to raise the quality of work in this field. In its third iteration, 15 museums across three English regions partnered with 20 lead artists to create new work over a two-year period. The idea of structuring projects simultaneously is to create a shared forum in which to explore and extend possibility, inspiring critical awareness and creative risk-taking.

But how could we tell whether this structured approach was indeed nurturing quality? First, we had to describe what we meant by ‘quality’:

We wanted to see work that was adventurous and challenging and that provoked a response. We wanted to see work that enhanced its context. We wanted artists to push the boundaries of practice and to pursue work with the rigour needed to follow through an artistic enquiry or realise a core idea.

We broke these down into generic (or intrinsic) quality and contextual quality. Generic, or intrinsic, aspects of quality are integral to all types of great art and culture, from drama to visual art. These acknowledge the capacity of art to make one’s hair stand on end. Among these, we described: ‘Adventure’, the extent to which art deals with something unusual or unexplored; ‘Challenge’, the extent to which art stretches the mind beyond day-to-day thoughts; ‘Activity’ or ‘agency’, the extent to which art prompts thoughts or feelings; and ‘Transformation’, the extent to which art changes ways of thinking and feeling.

Contextual quality, on the other hand, considers attributes of an artwork that are unique to its particular context. Here, we wanted to understand the degree to which the artwork stimulated rethinking a historic collection or space (‘Contextual stimulus’), and the extent to which it opened up that collection or space in a surprising way (‘Contextual distinctiveness’).

We were then able to develop a logic model to frame our investigations. We drafted key questions that we would need to ask, in order to discuss quality objectively. For example, in order to better understand how adventurous an artwork was, we asked how far it dealt with something unusual and unexplored. By combining artists’ and museums’ self-assessment (through surveys and interviews) with audience feedback, we built a rich and multi-dimensional assessment of artistic quality.

We asked artists whether they had pursued similar lines of creative or critical enquiry before, and what made their line of enquiry new. These questions teased out ways in which artists were building on their existing practice and taking core interests in new directions.

At the start of New Expressions 3, 82% of artists had pursued similar lines of creative or critical enquiry before. Some had worked with the same media or materials, while others referred to ideas, themes and approaches to practice.

At the end of the programme, we discussed with artists the extent to which their commissions had indeed pushed their practice in the ways that were envisaged, or indeed in new ways that they had not anticipated, resulting in new understanding. Eight out of nine artists said their project had stretched them creatively, and seven out of nine said that it had stretched them critically.

Among audiences, 64% made a link between the artist’s work and the historic collection (‘contextual stimulus’). Of those, 77% agreed that the artist’s work opened up the collection or building in a surprising way (‘contextual distinctiveness’).

60% of audience respondents agreed that the artists’ work stretched their mind beyond day-to-day thoughts (‘challenge’), while 52% said the encounter had prompted new, external connections and ideas (‘activity’/ ‘agency’).

A final question asking visitors to indicate the subjects that the artwork had triggered thoughts or feelings about suggested that visitors found it easier to connect the artwork to its historical and geographical context (‘contextual’ quality) than to find personal meaning and relevance (‘generic’ or ‘intrinsic’ quality).

Ultimately, quality is about thoughts and feelings as well as facts. Passion and dispassion. But to keep moving the discussion (and art) forward, it’s worth trying to understand what it is about great art that makes one’s hair stand on end, whether that hair belongs to audience or artist.

First published at 13/10/2016